Speed management Road Safe believes that

eliminating excessive speed will save lives. The

challenge is for driving at inappropriate speed to be

seen as anti social. Road Safe works with others...

To support and promote programmes of coordinated

action in a whole range of areas including

engineering, technology, training, communication,

regulation and its enforcement. To develop

integrated initiatives to encourage stakeholders to

introduce sensible speed policies and modern

technologies to give better driver information. To

identify and promote local successful speed

reduction initiatives and policies, then campaign to

have them adopted nationally. Download Road

Safe's policy on speeding Research from the

Transport Research Laboratory TRL has provided

evidence of three different types on the effect of

speed on crashes and collisions. Studies of individual

drivers show that when exceeding the average speed

by 25% a driver is about 6 times as likely to be

involved in an incident in comparison with a driver

adopting the average speed. This is similar to the risk

associated with alcohol at the legal limit of 80 mg/100

ml blood alcohol content. Studies of road sections

show that for roads of each type, the number

of crashes and collisions increases with increasing

average speed  the effect varies on different road

types and is strongest for the slowest roads. A ball-

park figure is that each 1 mph reduction in average

speed is accompanied by a 5% reduction in

accidents. Traffic calming measures (e.g. road

humps and chicanes) in 20 mph zones have reduced

average speeds by about 10 mph and resulted in a

50% reduction in collisions. Measures adopted in

rural villages have reduced average speeds by about

5 mph and resulted in at least 20% fewer collisions.

Research at Napier University shows that individuals

are aware that speeds they normally adopt when

alone are actually unsafe. For example, participants

described situations in which they would slow down

such as the presence of a speed camera or child in

the car. This suggests that individuals know that if

they see a camera they would need to slow down

because they would be exceeding the limit. Changing

attitudes to speed need to relate to influences on

speed: Obligations - such as keeping appointments,

picking up kids, and generally meeting the tight time

schedules of modern life. Opportunities - that allows

speeding to take place, such as a fast car and a clear

road. Inclinations - performing behaviours in

accordance with personal preference such as I like to

speed as it feels good. Road safety professionals

recognise that speed management is a very

important tool for improving road safety. However,

improving compliance with speed limits and reducing

unsafe driving speeds are not easy tasks. Many

drivers do not recognize the risks involved and often

the perceived benefits of speeding outweigh the

perceived problems that can result. An excellent

international manual consisting of a series of 'how to'

modules is now available. It provides evidence of

why speed management is important and takes the

user through the steps needed to assess the

situation in their own country. It then explains the

steps needed to design, plan and implement a

programme, including how to obtain funding, set up

a working group, develop an action plan and, if

necessary, introduce appropriate legislation. It

considers the potential role of measures involving

engineering and enforcement, as well as using

education to change speed related behaviour.

Finally, the manual guides the user on how to

monitor and evaluate the programme so that the

results can be fed back into programme design. For

each of these activities, the document outlines in a

practical way the various steps that need to be taken.

Other websites Visit the Department for Transport

website for more information. Our six key.